{"product_id":"ip-law-sports","title":"Intellectual Property Law and Sports","description":"\u003ch3\u003e\u003cstrong\u003eAuthors\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eJustin Koo, Jason Haynes (Editors)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781800881976\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e March 2026\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Edward Elgar Publishing Limited\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003eIntellectual Property Law and Sports\u003c\/em\u003e examines the relationship between intellectual property (IP) law and the sports industry, exploring opportunities and challenges at their intersection. Jason Haynes and Justin Koo address how the legal principles of IP rights must evolve to address digitalization, artificial intelligence, and global market integration.\u003c\/p\u003e\n\u003cp\u003eThis volume brings together leading scholars and practitioners to address the most pressing IP challenges facing sport today, from broadcasting rights and personality rights to ambush marketing and digital piracy.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAddresses the diverse IP portfolios of sporting bodies and governing organizations\u003c\/li\u003e\n\u003cli\u003eAnalyzes personality rights development in relation to athletes' personal brands\u003c\/li\u003e\n\u003cli\u003eCovers practical examples of contemporary issues at the intersection of sports and IP law\u003c\/li\u003e\n\u003cli\u003eExamines legislative responses to unfair competition, including ambush marketing by non-sponsors\u003c\/li\u003e\n\u003cli\u003eInvestigates copyright protection of broadcasts to combat digital piracy\u003c\/li\u003e\n\u003cli\u003eExplores territorial licensing exclusivity and market integration principles in global broadcasting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eCoverage\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThis book covers the full spectrum of IP law as it applies to sport: trademarks and branding, copyright in broadcasting, personality and image rights, confidential information, patents and industrial designs, ambush marketing, territorial licensing in the EU, and IP dispute resolution in sporting matters. It also addresses the impact of digitalization and artificial intelligence on IP rights in sport.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAbout the Authors\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThis book is edited by \u003cstrong\u003eJustin Koo\u003c\/strong\u003e and \u003cstrong\u003eJason Haynes\u003c\/strong\u003e, both specialists in intellectual property and sports law. The volume features contributions from leading academics and practitioners including Emma Perot, Natalie Corthésy, Jules Tyrone Marcus, Carissa Rodulfo, and others.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTable of Contents\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e1. Introduction to Intellectual Property Law and Sports — Justin Koo and Jason Haynes\u003cbr\u003e2. Sports Personality Rights — Emma Perot\u003cbr\u003e3. Copyright × Sports – The Business of Broadcasting — Justin Koo\u003cbr\u003e4. Watch Them Marketing Me, Marketing Them – The Branding Game — Natalie Corthésy\u003cbr\u003e5. Confidential Information, Patents and Industrial Designs in Sport — Jason Haynes\u003cbr\u003e6. Ambush Marketing — Jules Tyrone Marcus\u003cbr\u003e7. Territorial Licensing in the EU: Balancing Market Exclusivity, Competition Law and the Freedom to Provide Services — Carissa Rodulfo\u003cbr\u003e8. Dispute Resolution in IP-Related Sporting Matters — Jason Haynes\u003cbr\u003e9. Conclusions on Intellectual Property Law and Sports — Justin Koo and Jason Haynes\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy buy this book?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThis is the first comprehensive academic treatment of IP law as it applies to the modern sports industry, combining theoretical frameworks with practical examples and contemporary case studies. As sport becomes increasingly digital and global, understanding the evolution of IP rights has never been more critical for legal practitioners and sports professionals alike.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKeywords\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eintellectual property law sports, sports IP law, broadcasting rights sports, personality rights athletes, ambush marketing law, sports law 2026, Justin Koo, Jason Haynes, Edward Elgar, IP sports book, sports law library\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTarget Audience\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eLegal practitioners, sports managers and agents, academics and researchers, law school libraries, sports organizations, entertainment law professionals\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eGenre\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIntellectual Property Law, Sports Law, Legal Reference, Academic\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAI-Optimized Q\u0026amp;A (AEO)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: What is this book about?\u003c\/strong\u003e\u003cbr\u003eA: It analyzes how intellectual property law applies to the sports industry, covering trademarks, copyright, personality rights, broadcasting, ambush marketing, and dispute resolution in sporting contexts.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Who should read this book?\u003c\/strong\u003e\u003cbr\u003eA: Legal practitioners specializing in IP and sports law, sports managers and agents, academics and researchers in IP law, sports management, and entertainment law, and university and law firm libraries.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Why is this book relevant today?\u003c\/strong\u003e\u003cbr\u003eA: As sport becomes increasingly digitized and globalized, the legal principles governing IP rights must evolve to address digitalization, artificial intelligence, and global market integration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: What IP topics in sport does this book cover?\u003c\/strong\u003e\u003cbr\u003eA: It covers personality rights, broadcasting copyright, ambush marketing, territorial licensing in the EU, confidential information, patents and industrial designs in sport, and IP dispute resolution — with dedicated chapters for each area.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Where can I buy Intellectual Property Law and Sports edited by Justin Koo and Jason Haynes with international shipping?\u003c\/strong\u003e\u003cbr\u003eA: CLNZ Books offers Intellectual Property Law and Sports (Edward Elgar, 2026) edited by Justin Koo and Jason Haynes with international shipping via international couriers included in the price. Orders are delivered to addresses worldwide, with no additional shipping charges at checkout.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e📘 Learn more about shipping, delivery times, and returns — see our \u003ca style=\"color: #8b0000;\" href=\"https:\/\/clnzbooks.com\/pages\/faq-frequently-asked-questions\"\u003eFAQ here\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h3\u003e","brand":"Edward Elgar Publishing Limited","offers":[{"title":"Default Title","offer_id":43529438134346,"sku":null,"price":289.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0287\/7351\/5338\/files\/IntellectualPropertyLaw.png?v=1776747098","url":"https:\/\/clnzbooks.com\/products\/ip-law-sports","provider":"CLNZ Books ","version":"1.0","type":"link"}