{"product_id":"reputed-trade-marks","title":"Reputed Trade Marks and Their Protection","description":"\u003ch3\u003e\u003cstrong\u003eEditors\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eKlaudia Błach-Morysińska, Graciela Claudia Pérez de Inzaurraga (Editors)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9789403553108\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePublished:\u003c\/strong\u003e August 2026\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Kluwer Law International\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAvailability:\u003c\/strong\u003e Dispatched by the supplier in 11 to 13 days.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eReputed Trade Marks and Their Protection provides a comparative analysis of the legal protection of trade marks whose reputation gives them a value extending beyond their traditional function as indicators of origin. In today’s global and digital economy, reputed marks play a significant economic and communicative role. Their protection may go beyond the principles of specialty and likelihood of confusion and extend to dilution, tarnishment and unfair advantage. This broader protection also raises difficult questions about the limits of trade mark rights and their relationship with competition, market access and freedom of expression.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDraws on international instruments, AIPPI Study Questions and resolutions, and developments in national and regional law\u003c\/li\u003e\n\u003cli\u003eExamines the diverse concepts of well-known, reputed, famous and highly renowned marks\u003c\/li\u003e\n\u003cli\u003eExplores the criteria for establishing reputation, the relevant public, evidentiary requirements and the burden of proof\u003c\/li\u003e\n\u003cli\u003eCovers the scope of protection and forms of infringement, and limitations, defences and the loss and possible restoration of reputation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eCoverage\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eCombines doctrinal analysis with detailed country-specific studies of 28 jurisdictions and regions: Argentina, Australia, Benelux, Brazil, Canada, Chile, China, Colombia, Denmark, the European Union, Finland, France, Germany, India, Italy, Japan, Mexico, New Zealand, Poland, Portugal, Romania, Singapore, South Korea, Spain, Sweden, Switzerland, Türkiye and the United States, preceded by a chapter on the international framework. Practical applications include assessing dilution and tarnishment claims, planning evidence of reputation and comparing protection across jurisdictions.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAbout the Authors\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eEdited by Klaudia Błach-Morysińska and Graciela Claudia Pérez de Inzaurraga, with a foreword by Lorenza Ferrari Hofer, President of AIPPI, and national chapters by practitioners from each jurisdiction, including Jorge Otamendi (Argentina), Seema Mehta and Robert Sacoff (United States) and Prof. Pilar Montero García-Noblejas and Jordi Güell Serra (Spain).\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTable of Contents\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eForeword; Introduction; International Framework; Chapter 1. Argentina; 2. Australia; 3. Benelux; 4. Brazil; 5. Canada; 6. Chile; 7. China; 8. Colombia; 9. Denmark; 10. European Union; 11. Finland; 12. France; 13. Germany; 14. India; 15. Italy; 16. Japan; 17. Mexico; 18. New Zealand; 19. Poland; 20. Portugal; 21. Romania; 22. Singapore; 23. South Korea; 24. Spain; 25. Sweden; 26. Switzerland; 27. Türkiye; 28. United States of America.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy buy this book?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eBringing together comparative, national and international perspectives, it is an authoritative resource on the legal treatment of reputed marks across jurisdictions, and gives IP practitioners and brand owners a single integrated account of one of the most dynamic and contested areas of trade mark law.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKeywords\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003ereputed trade marks, well-known marks, famous marks, dilution, tarnishment, unfair advantage, AIPPI, trade mark infringement, comparative trade mark law, intellectual property\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eTarget Audience\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eLawyers, Legal Academics, Academics, Legal Professionals\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eGenre\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eIntellectual Property Law, Comparative Law\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eQ\u0026amp;A\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow are reputed trade marks protected beyond likelihood of confusion?\u003c\/strong\u003e\u003cbr\u003eTheir protection may extend to dilution, tarnishment and unfair advantage, going beyond the principles of specialty and likelihood of confusion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the difference between well-known, reputed and famous marks?\u003c\/strong\u003e\u003cbr\u003eThe volume examines the diverse concepts of well-known, reputed, famous and highly renowned marks across international instruments and national laws.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow is reputation established in court?\u003c\/strong\u003e\u003cbr\u003eThe book explores the criteria for establishing reputation, the relevant public, the evidentiary requirements and the burden of proof.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhich jurisdictions does the book cover?\u003c\/strong\u003e\u003cbr\u003eTwenty-eight jurisdictions and regions, including the European Union, the United States, China, India, Japan, Brazil, Argentina, Singapore and New Zealand, along with a chapter on the international framework.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it address limits on trade mark rights?\u003c\/strong\u003e\u003cbr\u003eYes. It discusses the relationship between reputed-mark protection and competition, market access and freedom of expression, and the limitations, defences and loss or restoration of reputation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere can I buy Reputed Trade Marks and Their Protection?\u003c\/strong\u003e\u003cbr\u003eYou can order it from CLNZ Books at clnzbooks.com. Pay by card or PayPal, or request a quote for institutional invoicing.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e📘 Learn more about shipping, delivery times, and returns, see our \u003ca href=\"https:\/\/clnzbooks.com\/pages\/faq-frequently-asked-questions\" style=\"color:#8B0000; text-decoration:underline; font-weight:bold;\"\u003eFAQ here\u003c\/a\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cstrong\u003e📦 New to ordering with us? See our \u003ca href=\"https:\/\/clnzbooks.com\/pages\/how-to-order\" style=\"color:#8B0000; text-decoration:underline; font-weight:bold;\"\u003eHow to Order\u003c\/a\u003e guide for payment, shipping, and institutional order options.\u003c\/strong\u003e\u003c\/h3\u003e","brand":"Kluwer Law International","offers":[{"title":"Default Title","offer_id":67631300477002,"sku":"9789403553108","price":412.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0287\/7351\/5338\/files\/Reputed.jpg?v=1791378465","url":"https:\/\/clnzbooks.com\/products\/reputed-trade-marks","provider":"CLNZ Books ","version":"1.0","type":"link"}