Transforming Sports: The Ultimate Guide to Branding International Events

In the fast-paced world of sports, where every moment counts, branding has become more crucial than ever. The book "Internationalization of Sport Events Through Branding Opportunities" is a beacon of knowledge, illuminating the path for sports industry professionals, marketers, and enthusiasts alike.

Authored by esteemed experts Jaskirat Singh Rai, Maher N. Itani, and Amandeep Singh, this book delves into the transformative power of sports branding. It highlights how effectively organized sports events can significantly enhance brand visibility, create a dedicated fan base, and generate substantial revenue. By leveraging the insights and strategies shared in this book, readers can elevate their understanding of sports marketing and branding.

Benefits of Purchasing This Book:

• Gain valuable insights into effective sports branding strategies.
• Learn from the experiences of international teams and renowned players.
• Discover the impact of celebrity endorsements on brand recognition.
• Understand the role of social media in promoting sports events.
• Enhance your skills in organizing successful and memorable sports events.

Whether you are a researcher, scholar, sports industry professional, business and marketing expert, policy maker, or media and communication specialist, this book is tailored to meet your needs. By bridging the gap between theory and practice, it provides actionable insights that can be immediately applied.

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Additional Information:

• IGI Global Scientific Publishing: The publisher of this book, IGI Global, is renowned for its contributions to academic and scientific research.
• Chitkara Business School: Chitkara University is known for its excellence in business education.
• Ajman University: A leading institution in the UAE, Ajman University is dedicated to fostering international collaboration and research.

Table of Contents:

The book Internationalization of Sport Events Through Branding Opportunities brings together research from experts in sports marketing, branding, and the impact of new technologies like the metaverse on sporting events. Below, you’ll find the table of contents to explore the key topics covered in this insightful work.

✨ Foreword, Preface, and Acknowledgments

Before diving into the content, the book includes:

📖 Highlighted Chapters

🔹 Chapter 1: Is Predicting a Win in Esports Possible?

A deep dive into marketing opportunities within the Overwatch League phenomenon.

🔹 Chapter 2: The Influence of Athletes on Consumer Purchasing Decisions

Examines how celebrity athletes impact consumer buying behavior.

🔹 Chapter 3: The Impact of Exercise on Mental Health

A study on the psychological benefits of physical activity.

🔹 Chapter 4: Internationalization of Sports Events Through Branding

Discover how branding strategies can globalize sporting events.

🔹 Chapter 5: The Importance of Sponsorship in Sports Marketing

An analysis of the role of sponsorships in the sports industry.

🔹 Chapter 6: The Metaverse and the Transformation of the Sports Experience

Explores how virtual reality and the metaverse are revolutionizing sports.

🔹 Chapter 7: The Sport Metaverse

A deep dive into the evolution of sports events in virtual environments.

🔹 Chapter 8: The Power of Social Media in Internationalizing Sports Events

Discusses how digital platforms amplify the reach of sporting events.

🔹 Chapter 9: Branding Opportunities for Globalizing Sports Events

Insights from India’s sports landscape on harnessing branding opportunities.

🔹 Chapter 10: The Metaverse Touchdown – Revolutionizing Sporting Events

A look at how emerging technologies are reshaping sports marketing.

🔹 Chapter 11: Congruence Between Sports Celebrities and Sporting Events

An exploration of how athlete-event alignment impacts audience engagement.

🔹 Chapter 12: Sports Marketing in the Metaverse – Is It Sporty Enough?

Analyzes whether virtual environments are effectively engaging sports fans.

🔹 Chapter 13: How Brand-Event Congruence Influences Consumer Behavior

Examines the psychological connection between brands and sports audiences.

🔹 Chapter 14: Global Branding Strategies and the Internationalization of the IPL

Explores the impact of the Indian Premier League on global sports management.

🔹 Chapter 15: Online Fraud Forensics – A Contemporary Research Exploration

A study on fraud detection and prevention in the digital sports market.

🔹 Chapter 16: Ethnocentric Marketing Among Youth

A bibliographic analysis of sustainable marketing trends and their impact.

📢 Ready to Learn More?

This book offers valuable insights into the future of sports branding and marketing.

🔹 Get your copy today and explore the full research!