Internationalization of Sport Events Through Branding Opportunities

Authors: Jaskirat Singh Rai (Chitkara Business School, Chitkara University, India), Maher N. Itani (College of Business Administration, Ajman University, UAE), Amandeep Singh (Chitkara Business School, Chitkara University, India)

Published: October 2024
Pages: 418
ISBN: 9798369340387
Format: Hardcover
Publisher: IGI Global Scientific Publishing

Description:

Contemporary sports have evolved from mere entertainment activities to a highly lucrative business, engaging fans and driving content sharing on social media. Internationalization of Sport Events Through Branding Opportunities delves into this evolution, revealing the strategies and practices that ensure the success and popularity of international sports events — from sponsor brand visibility and fan loyalty to the growing role of eSports and the metaverse in sports marketing.

The book brings together contributions across 16 chapters covering branding opportunities, celebrity sports player endorsements, consumer behavior, social media marketing, sports sponsorship, and case studies including the Indian Premier League (IPL).

Keywords: Sports branding, International sports events, Celebrity endorsements, Social media marketing, Sports marketing strategies, eSports, Metaverse in sports

Target Audience: Researchers, Scholars, Sports industry professionals, Business and marketing professionals, Policy makers

Genre: Sports business, Marketing, Non-fiction, Academic

Where can I buy Internationalization of Sport Events Through Branding Opportunities?

You can order this book directly from CLNZ Books at clnzbooks.com, with worldwide shipping and secure payment by credit card or PayPal.

Q&A

Q: What does this book cover?
A: Branding strategies for international sports events, celebrity endorsements, social media marketing, sports sponsorship, and the growing role of eSports and the metaverse.

Q: Who is this book for?
A: Researchers, sports industry professionals, marketing professionals, and policymakers.

How to Order

Learn more about how to order from CLNZ Books, including worldwide shipping and payment options.