Psychological Processes in Social Media

Author: Rosanna E. Guadagno

1st Edition, January 10, 2025
Language: English
Paperback
Pages: 300
ISBN: 9780128113202
Publisher: Academic Press

Description:

Incorporating relevant theory and research from psychology (social, cognitive, clinical, developmental, and personality), mass communication, and media studies, Psychological Processes in Social Media examines both the positive and negative psychological impacts of social media use. The book covers research methods, social influence, the viral spread of information, the use of social media in political movements, prosocial behavior, trolling and cyberbullying, and friendship and romantic relationships, emphasizing the integration of theory and application throughout.

Contents: 1. Introduction to Social Media. 2. The Self in Social Media. 3. Personality in Social Media. 4. Gender and Cultural Considerations in Social Media. 5. Social Influence and Persuasion Processes in Social Media. 6. Virality and Emotional Contagion in Social Media. 7. Romantic Relationships on Social Media. 8. Anti-Social Behavior on Social Media. 9. Social Media and Well-Being.

Keywords: social media psychology, online behavior, digital influence, cyberpsychology, social media effects, internet culture, online relationships, digital communication

Target Audience: Psychology students, media studies scholars, social media researchers, marketing professionals, digital communication specialists, educators

Genre: Psychology, Sociology, Communication, Media Studies, Social Sciences

Where can I buy Psychological Processes in Social Media?

You can order this book directly from CLNZ Books at clnzbooks.com, with worldwide shipping and secure payment by credit card or PayPal.

Q&A

Q: What does this book cover?
A: The psychological impacts of social media use, including social influence, virality, cyberbullying, and romantic relationships, integrating psychology and media studies research.

Q: Who is this book for?
A: Psychology students, media studies scholars, social media researchers, and digital communication specialists.

How to Order

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